For example lets look at realestate.com

1. We agents supply them with the content that makes them profitable.

2. They charge us to supply the content they need.

3. They make a multi million dollar profit from our content.

If we dig down through the facts you can see how much unrealised value you have and happily pay companies like Realestate.com.au and Domain.com.au to take it from you.

Read on its AMAZING

• The share value of REA Ltd (realestate.com.au) is today $12.45 per share
• Total number of shares 129,474,146
• Value of company $1,611,953,117
• No of agents supplying content 9536
• 12th most viewed web site in Australia

If agents organised themselves and acted as one we could own and control our information, having only one main real estate portal owned by us and worth billions of dollars.

Just the current market value of realestate.com.au divided by paying agents equates to over $169,000 per paying agency which does not include other sites such as Domain.com.au.

Just imagine

If the 9,536 agents invested say $10,000 each which is less than what you would pay to just one real estate portal in a year we would have a capital base of $95,360,000.

You would only supply information to the company you now own and all other portals would close down as they would have no or little content.

We as agents would own the main source of the current real estate content, the traffic would flood in and advertisers  such as banks and any property associated industry would pay high premiums as they know that they would be viewed by close to 100% of the online real estate market.

As the portal would be Australia wide the content can be segmented and sold regionally as per the Google search engine model for selling advertising by regions, creating a multiplying factor to advertising revenue.

This is not a pipe dream, just look at the numbers.

If we can achieve solidarity we can all profit from what we rightfully own.

The good news is that most of the infrastructure is in place with several smaller portals that are industry owned such as in New South Wales (www.realestateworld.com.au) run by a real estate cooperative. (EAC) and if upgrades and expansion is needed the capital of over $95,000,000 would easily staff and fix and hardware and software upgrades.

What are we waiting for its dollars in your pocket.

The question is!

Would you be prepared to invest and supply listings to one portal owed by you and your industry exclusively if most agents in Australia agreed to do the same?

I would love to know your thoughts and please pass this blog onto real estate principals you know to see if we can cause a social media revolution in the online real estate market to our mutual benefit and creating another income stream to our businesses.

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Please read this article

By Alistair Walsh
Wednesday, 16 November 2011

The Reserve Bank will need to cut interest rates a second time for the mortgage market to fully recover, says outgoing Commonwealth Bank CEO Ralph Norris.

Norris says mortgage lending increased in the lead-up to the RBA’s 0.25% cash rate cut on Melbourne Cup Day and further cuts would help encourage that trend.

Norris says while demand for loans is sluggish as consumer and business confidence remains shaky with the global economic slump, the home loan market is showing early signs of improvement.

“We are starting to see in this quarter that the mortgage market is a little more active,” he says.

“It is a little early to say if it is purely seasonal or if there is some impact from the recent rate reduction.

“But typically, we would expect that really to be supported by a second rate reduction to see a bounce [in the mortgage market].”

He stopped short of demanding these cuts, saying the governor of the Reserve Bank is “more than adequately qualified to make that those calls”.

The November 1 rate cut to 4.5% was the first reduction by the RBA since 2009.

Michael Quilkey managing director of Wilsons YOUR Local Agent agrees with the above article and adds that Lower interest rates, stable employment, value for money property with easy access to city & beachside location all add to the ingredient list for a rising real estate market for this region of The Central Coast of NSW.

Being a newbie to this platform I find that I am on a sharp learning curve and with our new website www.wilsonsproperty.com.au, Facebook, Linked In, WordPress and soon to be added YouTube sites I have lots to do to become a competed social networker.

What I would like to know is what information can I supply to you via electronic media in relation to real estate listings, sales and rentals within the area Wilsons YOUR LOCAL AGENT operates?

Most information you receive is on a statewide basis and as we all know different areas have different trends and issues that effect the local market and this is not much use to you if you need real local information.

Being local in the southern end of Gosford City I am happy to inform interested property owners or tenants as to whats news in the local real estate market.

Any feed back will be appreciated.

Yours in Real Estate

Michael Quilkey

Our objective is to deliver a superior real estate service to our customers both in property sales, auctions and property management.

Wilson’s has been established since 1955 and has been a progressive, pro active real estate agency specialising home sales, land sales and apartment sales in Gosford City. We have agents specialising in the following suburbs Bensville, Empire Bay, St Huberts Island, Woy Woy, Umina Beach, Ettalong Beach, Pt Clare, Tascott & Koolewong.